A study conducted in collaboration between Bentley College and Northeastern University and published in the Journal of Operations Management found that “the speedy acknowledgment of customer arrivals into the system is more important to the customer than is time waiting.” What this means in layman’s terms is that people like to have their presence acknowledged even if they have to wait a little longer for their actual needs to be met. To accomplish this, JTECH’s wireless StaffComm™ transmitters allow instant communication with staff. When mounted on counters, walls or other flat surfaces, the simple press of a pager button enables you to quickly acknowledge a customer’s presence, which, according to the study, is of elevated importance. StaffComm is just one unique component of the entire SmartAlert® wireless messaging system by JTECH. The installation process is simple and the system is configurable to meet the specific needs of your business regardless of whether you are running a salon or a delicatessen.

According to the Rotterdam School of Management, the length of time a customer is kept waiting is perceived through the cognitive route. To businesses owners, this means that there is no “magical” length of time that is acceptable to keep someone waiting. For one person two minutes is too long, and for another, two seconds is too long. Because there are no hard-line specifications to achieving client satisfaction, all you can do is try your very best day-in and day-out. By bringing JTECH’s staff and customer call beepers into your place of business, you ensure you are consistently putting your best foot forward.